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ROLE

Concept, UX/UI, Animation

TOOL USED

Adobe Illustrator, After Effects

CLIENTS

Gannett Media, Partners + Napier

USA TODAY LIFE

News & Stories App

USA TODAY has reached out millions of readers with their 35 years of journalistic integrity. While older audiences and sports fans are the major readers, their awareness and usage amongst 22 - 35 years old is relatively low. I worked with a partner to create a mobile-first experience that delivers stories in a form that is more relevant to millennials.

01 | RESEARCH

Understanding news habits

We conducted a user survey to gain a better understanding of millennials' news habits. 29 individuals age 22 – 35 answered the survey. Their sharing was essential for us to define the problems.

Interests are different

We got 29 totally different answers when asking about the news topics they follow. We found out that users tend to read the relevant news based on their interests.

Moments are limited

Most of the users tend to check the news in their free time while these moments are usually too limited for them to digest long articles or consume more news.

Sources are untrustworthy

There are big news sources that are less trusted and seemingly more biased than ever.

02 | GOALS

Diverse Topics

Enable users to choose the topics they want to follow so they can keep up with the latest of what they are interested in.

Quick Consumption

Encourage users to digest as much content in as short a time as possible in their free time.

Instant Sharing

Empower the users to take control of their sharing experience, from what they share to how they share.

03 | BRANDING

04 | Design

Customized Experience

Personalize your feed with a few friendly steps. You can set up your preferred news topics, and the number of articles you want to read a day.

Create your own reading list

Customize your feed by putting together articles into a reading list.

Pick up where you left off

Interests are different

We got 29 totally different answers when asking about the news topics they follow. We found out that users tend to read the relevant news based on their interests.

Moments are limited

Most of the users tend to check the news in their free time while these moments are usually too limited for them to digest long articles or consume more news.

There are big news sources that are less trusted and seemingly more biased than ever.

Enable users to choose the topics they want to follow so they can keep up with the latest of what they are interested in.

Encourage users to digest as much content in as short a time as possible in their free time.

Empower the users to take control of their sharing experience, from what they share to how they share.

Customized Experience

Customized Experience

Personalize your feed with a few friendly steps. You can set up your preferred news topics, and the number of articles you want to read a day.

Personalize your feed with a few friendly steps. You can set up your preferred news topics, and the number of articles you want to read a day.

Create your own reading list

Create your own reading list

Customize your feed by putting together articles into a reading list.

Customize your feed by putting together articles into a reading list.

Pick up where you left off

Pick up where you left off

Save your spot so you can get right to reading next time when you open the article.

Save your spot so you can get right to reading next time when you open the article.

Discover Story in Sets

Discover Story in Sets

Check our collections with new and old content to become the expert of a chosen topic.

Check our collections with new and old content to become the expert of a chosen topic.

Share it with the world

Share it with the world

Share or send lists so you can bring your friends and family into the conversation.

Share or send lists so you can bring your friends and family into the conversation.